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COOL GIRL: Francine Vega-Urbalejo

Cool Girl

COOL GIRL: Francine Vega-Urbalejo

Caitlin Rance

jeans & a tee

Besides answering these questions, what are you up to at the moment

I’m just settling in back home after two amazing weeks in Tokyo, catching up on orders from my shop and getting back to potential clients.

How would you describe a typical day in your life?

A typical day for me is getting up very early to have a cup of tea with my husband before he leaves off to work, feeding my cats and trying to get in at least 30 minutes of barre or yoga. Since I work from home I normally just shower and get in to comfy clothes and just get right to beading or emails for custom beaded bags requests. By noon I like to make myself a cup of coffee and watch Tati’s new video or something, then it’s mostly work for the rest of the day. My husband gets home in the evening so we’ll either cook curry or pasta at home or go get vegan burgers and watch tv at night.

You have an amazing YouTube channel filled with videos from a DIY beaded bag to how to make golden milk. What inspired you to start your channel and the videos you make!

It’s something I always wanted to do, but didn’t feel confident enough to do it. I gave it so much thought before doing it but one day I just woke up and said to my husband, “okay we’re shooting a video today.” And so we did, and my first video is the most awkward lookbook but it totally felt like something I could master and I’ve been trying it to ever since. My channel is mainly something I did for me, just as a creative outlet, but also because I love sharing the little things that make me happy.

You also happen to be certified holistic nutritionist! For those who might not necessarily know what that is, can you explain a little bit about it?

Holistic Nutrition is a natural approach to health that uses evidence-based techniques for diet and lifestyle. I think of people as integral beings, instead of focusing on just one aspect of a person, holistic nutrition takes not just the physical aspects of a person into account, but also they’re emotional state, lifestyle and habits. I truly believe the whole is greater than the sum of its parts, and I think our bodies and our mind and its processes to be much more complex than we all believe them to be.

jeans & a tee

And going off from that question, if you had to describe your *dream* day, what would it look like?

I actually enjoy my days (as ordinary as they may seem) very much! But I guess my dream day would consist of waking up in Tokyo in the midst of sakura season, eating vegan ramen in Harajuku and getting iced lattes and custard taiyaki!

So you were in Japan for a bit! What made you want to visit, and how was it ?

I’ve always been intrigued by the culture and the beautiful landscapes, I think Japan is one of those places you just have to see in real life. It’s so different to what I’m used to and it has been definitely an experience. The people is so respectful, the city is incredibly clean, the food is great! The language barrier has been real but everyone is so accommodating, you feel welcomed.


When do you feel most you?

At home, with my cat on my lap, in a gross oversized tee I’ve been wearing for 4 years and watching The Grimm on Netflix with my husband.

What’s the best advice you’ve ever received?

Don’t focus on the problem, put your energy into finding solutions.

How do you feel about the term, ‘Cool Girl?’

Someone I always wanted to be, but I care too much about everything and am too much of a perfectionist to classify myself as such!

Your Instagram is such a lovely place to be. Among the many things you post, beauty + skincare makes up some of it! What would you say are your top 5 beauty and/or skincare products in your arsenal?

Ooh this is a hard one! But I’d have to go with:

  1. Red Earth Beauty Secret Potion Illuminating Fluid

  2. Glossier Super Pure Serum

  3. Glossier Milky Jelly Cleanser

  4. Julep Boost Your Radiance Facial oil

  5. Glossier Cloud Paint in Puff

Style for many people is viewed as an extension of themselves. For yourself, what type of pieces do you find yourself gravitating towards the most?

Yes, and I definitely perceive fashion as another way to express myself. I really love 70s inspired pieces, I think we’ve been seeing quite a bit of it for a while. Also prairie girl chic is something I’m really into right now.

jeans & a tee

Salty or Sweet? Why not both?

Coffee or Tea? Tea in the morning, coffee at noon, sleepy tea at night!

Black + White or Color? Color

Glossy or Matte? Glossy

Hot or Cold? Hot

Runway or Vintage? Vintage!

Digital or Film? I think it depends, but FILM!

Book or Movie? Movie

And Lastly, if there’s one thing you could tell your younger self, what would it be?

Stop trying to be perfect, just be the best version of you you can be.

jeans & a tee


Instagram: @vegamfrancine