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Cool Girl


Caitlin Rance

cool girl of ze week .jpg

This week I introduce to you: Erica Maltz. Erica is at the ripe young age of 19, but don't let that number fool you. If you take a look at her resume, it's swarmed with a list of accomplishments, her current being working for Aimee Song, of Song of Style (sound familiar?). In today's Cool Girl we learn from Erica to, "Take on as many opportunities as possible,along with much much more. So, if you're an aspiring girlboss, and believe in the power of now, continue reading:

Describe your current surroundings. What are you up to at the moment?

I’m currently sitting in my Risk Management lecture class. My teacher brought in a guest speaker from Tampa to talk about his Insurance Company, so I thought I’d give in to my short attention span and do something more exciting like answering my Cool Girl of The Week questions.

What’s a typical day in the life for Erica Maltz?

A typical day for me starts with a big breakfast (my fav meal) paired with watching Kathy Lee & Hoda (questionably the most exciting part of my day). Then I’ll go through my emails, attend my classes, try to bribe myself to go to a barre or hot pilates class and then get through my homework—work homework included.

Best advice you’ve ever received? And have you used it?

The best advice I ever received was: “Be confident, set a goal and keep working towards it.” I live by this advice and always try to find confidence in my work and in my daily life.  When I set a goal I always try to work diligently toward that goal no matter how big or small.

What do you think is the best thing about fashion, and the worst?

The best part about fashion is that it's constantly evolving and that you can have fun with it. Fashion is open to interpretation and is meant to be a form of personal expression. There are no bad parts!

 You’ve attended your fair share of NYFW’s, what’s your favorite part and maybe not so favorite part about it?

My favorite part about fashion week is most definitely the people watching. Of course having the opportunity to see the collections is always incredible, but the street style outside of the shows is what really excites and inspires me.

I would say my least favorite part about fashion week is that it’s now scattered all over the city. It was more convenient and less stressful when it was centralized at Lincoln Center.

  Quick, your close friend got invited to a last minute non-formal party, what are you recommending she wears?

A cool bomber/jacket, tee, raw hemmed jeans and some awesome heeled boots.

If you only have 10 minutes to get ready, what is your go- to outfit that you can throw on and know will still look good?

A white tee, my favorite frame jeans, a fun belt and my Allsaints loafers (or my fenty puma slides, I’ve been living in them).

Has there been anyone in your life that has influenced you, whether it be through fashion, an interest, or just living your everyday life?

I would have to say my dad has been my biggest influence. He started teaching me at a young age how to be independent, take charge and follow my dreams. I learned my work ethic from him and how to thrive professionally. He has always supported anything I have set out to do and is my number one fan.

Last time you cried laughing?

Yesterday when I tried twerking at a guns and rosé social and I just couldn't do it.

How do you feel about the hype around Kendall Jenner and the Hadids in the modeling world?

I think both Kendall and the Hadid sisters are talented models, but they definitely have the upper hand in their industry because of who they are. It’s disappointing to see how many shows Gigi especially has opened or closed this past fashion month. There are so many gifted and hardworking models that deserve time on the runway.

How do you feel about the term, Cool Girl?

I think it’s a term that embodies a girl that is a hustler and is confident.

 Where do you see yourself in the next 5    years?

Happy and working doing something I love while living bicoastal.


Coffee or Tea? Coffee, it makes up 40% of my 60% water weight.

Abroad or in the States? Abroad

Movie or Book? Movie, I wish I had more time to commit to books (Ps. Since we were on the topic everyone should go check out Aimee’s new book Capture Your Style!!)

Digital or Film? Digital, although there is nothing like being able to develop your own photos.

 California or New York? Bicoastal

Denim or Leather? Denim

Vintage or Runway? Cold

Hot or Cold? Cold

Eyes or Lips? Lips

Night or Day? Day

Call or Text? Text

Night in or Night Out? Night In

Heels or Flats? Flats

    And Lastly, What’s your fashion secret?

 My fashion secret: Be confident and be comfortable!

If You Could Do Absolutely Anything In The World And On Top Of That Get Paid For It, What Would It Be?

I would say getting paid to travel the world, eat good food, and comment on my travels. Essentially I want be Anthony Bourdain in girl form, that’s my dream.

How would you describe your style?

Diverse. I don’t have one specific style, one day I might be feeling a nice blaoutfit (black outfit) and then the next day throw on a baby doll dress, it all depends on my mood. One thing I always make sure of is that whatever I’m wearing is comfortable. This is the reason why I refuse to wear leotards, I don’t understand how people easily pee while wearing them/not get wedgies.

What are the top 5 essential pieces every woman should have in her closet?

A pair of jeans that fit you perfectly (I just invested in my second pair!), a good quality white tee, a piece of everyday jewelry (fun fact: I’ve been wearing the same ring for 4 years now), a black leather jacket, and a pair of statement shoes.

Right now there’s this divide between going to college and not. Lot’s of people believe that they can save money by not going, and still get their dream job. Others believe in having the college experience, and getting the degree. What are your thoughts on this?

I think we have so many alternative outlets to succeed without having going to college today. Our ability to promote ourselves through social media, network online, as well as have access to online learning has given college less value. If you have an idea that you want to pursue or job you’re currently involved with and believe it is going to take off and support you than by all means take time off school. College isn’t for everyone. 

If you could get on a plane right now, where would you go and why?

Japan without question, i’ve had this fascination with Japan for years now. People describe it as exhilarating, bizarre, a food meca and a home to some of the most outlandish fashion trends. Of course sushi is a large part of my fetish with Japan too (Sukiyabashi Jiro is in the top ten of my bucket list). 

When do you feel most you?

I feel most me when I'm in my room. I know that sounds odd but its my creative meca. I do my best work in my bedroom and have curated it with art that inspires me and keeps me thinking, especially because I work remotely and thats where I spend most of my time.

Who are you listening to right now?

Spotify’s Pop Chillout playlist. 

You work for Aimee Song aka Song of Style, what are some tips for getting an internship or job? And do you think working for Aimee has changed your perspective on fashion and blogging?

Take on as many opportunities as possible that help build your resume. Previous to getting hired by Aimee I completed 4 internships and had worked two fashion weeks. Being able to pick up more experience will help build a resume that stands out. Don’t be afraid to introduce yourself to anyone that you are interested in working for. I don’t know if Aimee has per say changed my perspective on fashion or blogging but she has definitely exposed me to new aspects of each. I have really grown professionally since I started with Song of Style and am more aware of how much hard work and dedication goes into running a blog and brand.

Top 5 must have beauty products?

Chanel Mascara, Laura Mercier Candleglow foundation, Laura Mercier Rose Oil (life changing), Glossier boy brow, and Laura Mercier’s embrace lipstick.



instagram: Maltzy212

Shop some items mentioned in the interview here☺︎

Interview by Caitlin Rance

Photography provided by Erica's Instagram